“Nike and Constanza Macras were neighbors when Ms. Macras declared the vacant Jandorf department store in Berlin to a party zone with Back to the Present years ago. Here, Nike sniffed out the ‘trend’ and discovered the well-conditioned girl as a symbol for sex, lust and performance. Constanza Macras’ rebellious extreme-sport dancers now mark the shortest path for Nike from consumer goods to pop-art. It is believable because the dancers deliver their pop-critical attitude towards life, in other words authenticity, which Nike, too, has long suspected to be more in art than in the consumption habits of a targetgroup (…) It is precisely in their rebellion that the dancers become idealized images of themselves: triumphantly great dancers for Constanza Macras that Nike effortlessly reclaimed for itself with a tick under contract and sock.” Ballettanz, July 2006